Double Your Revenue Immediately

By: Jerry W. Williams

A few years ago one of my mentors, Jay Abraham, was talking about the fact that in many businesses the sales person or customer service person was too timid or too bashful to suggest an add-on sale or an up sell because of the fear that it may cost the sale they are presently sure of. The fact is that it may be a disservice may to not mention that another service is available or another product could be a benefit to the product or service being purchased.

This can be best explained by examples so here are a few; I went into a national pizza chain the other day, after preordering over the phone. They were in such a hurry to get me out of there that they didn’t ask if I wanted a soft drink with my order. When I phoned in they didn’t even offer or suggest any other product for my order. I made another to pick up soft drinks.

These examples can go on endlessly but for simplicity suppose that you ordered a carpet cleaning because of the coupon for the service. The carpet cleaner is doing you a disservice if they do not mention that “it is a good idea, while we are here to also scotch guard for protection. It will cost more if we have to come back.”  The fact is that the add-on sale is the most profitable sale you can make.  

Suppose that the value of an add-on sale is $50.00and your employees only make one additional sale per day. Just that small sale amount of $50.00 per day, 5 days a week will add up to $13,000.00 per year in additional revenue. If you have 3 employees and they all do 1 add-on sale per day that is $39,000.00 per year extra.

So how do you get your employee to produce the add-on sale? You give them an incentive. Make them a partner in that sale by offering a commission or bonus for that sale.

They were happy to ring up the sale and happy to remind the client of complementary products. It also was a way to get more money into the pockets of the employees.

Source: http://EzineArticles.com/?expert=Jerry_Williams

Top 10 Reasons Referral Marketing is So Effective

By Howard Partridge  - 7 Secrets of a Phenomenal L.I.F.E.

Definition of ReferralMarketing: “The process of building a network of sources that will refer multiple clients to your business.”

Top 10 Reasons Referral Marketing is So Effective

1.       Your Network is unlimited – As you begin to build relationships with powerful referral sources and you get your clients to refer you, the network continues to grow with no end in sight.

2.       Higher Quality Clients - Since Mercedes Clients seek out a referral, you get higher quality clients just from being a “referral based.” Referred clients usually don’t even ask about price. They are more concerned about quality than price.

3.       Pre-Qualified Clients- By education your referral sources, your prospective clients will be pre-qualified; therefore, they will already know you charge more.

4.       People Trust Referrals- Wouldn’t you agree that referrals already have a level of trust for you? Sure they do. They trust you because the person they trust knows you.

5.       Reduces Competition- With referral marketing, you are no longer fighting for the best ad placement, or getting copied. Relationships are hard to duplicate.

6.       Low Cost- With the right referral marketing system, you won’t spend money on expensive advertising. The cost is very low for referral marketing. Even with a Referral Reward Program (which I highly recommend), the cost is still extremely low compared to most advertising.

7.       High Returns- The returns can potentially be huge. In many industries a 4-to-1 return on investment on advertising dollars would be outstanding. In other words, if you invested $1,000.00 in advertising, you would get an average of $4,000.00 in return. With referral marketing, if you pay a 10% referral reward and everyone cashes in on it, you will have a 10-to-1 return. In my reward program, /I get a 20-to-1 return.

8.       Returns Guaranteed- With a referral reward, you don’t pay it until after the product or service is paid for. With traditional advertising, you put your money on the line and Hope for a return.

9.       Small Time Investment- The biggest objection I get to referral marketing is “time.” See reason #10 to overcome that challenge.

10.   EXPO-NEN-TIAL MULTIPLICATION!! – …If you can invest just 30 minutes per day calling on powerful referral sources ( companies that are in a position to refer you on a regular basis), do think it is possible to generate just $1,5000.00 in new referrals in a one-month period? Not too difficult for most small businesses.

To find out more about how to use a referral system in your business join us for the (Zig) Ziglar Born to Win Business Growth Workshop October 4^th, in Columbus, GA. The Author, Howard Partridge and Tom Ziglar will teach this and much more! Business Growth Workshop information on $97.00 with a money back guarantee if not satisfied. 

Business Success Through Excellence: Success: MAKE IT HAPPEN

Business Success Through Excellence: Success: MAKE IT HAPPEN

Success: MAKE IT HAPPEN

Business Growth Workshop - Columbus, Ga  Oct. 4th

Are working too hard for too little?

• Has your business turned into just another JOB?
• Are you watching your life pass you by from inside your office?
• Is your team just a revolving door of barely motivated employees?
• Are you investing money (that you don’t have) to keep your Business open in the off tax season months?
• Are you overwhelmed by running your business and find that you barely have enough time to focus on what’s important?

If you answered yes to any of these then you’d benefit from the different perspective and tools that a coach could offer. Right now you are in a work harder cycle that is difficult to break.

You’ve fallen victim to some bad habits and you ned help to get out of the rut.

Join tom Ziglar (son of Zig) Howard Partridge in Columbus, Ga on Oct 4th for a Business Growth Workshop. Satisfaction is 100% Guaranteed or a ther will be a full refund.



More information: click here

6 Secrets of Business Growth

View this short video of Howard Partridge for 5 and add number six. (click on his name)




Don't Give Up!

Never Give Up

"When you get into a tight place and everything goes against you till it seems you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn." - Harriet Beecher Stowe, author

Jerry W. Williams

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Idle Assets

I ran into a local friend/businessman today whose business is down 1 million dollars from where it was 2-3 years ago. He walked away from lunch with no less than 1 million dollars of ideas in possible residual income opportunities from idle assets he already owns.  We are getting together next week for a possible joint venture, so he will not have to take time away from his daily business. If you believe, you will see...together we can ! Join me on Linkedin

Declaration of Independence

Last paragraph of Declaration:


We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these united Colonies are, and of Right ought to be Free and Independent States, that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. — And for the support of this Declaration, with a firm reliance on the protection of Divine Providence, we mutually pledge to each other our Lives, our Fortunes, and our sacred Honor. http://ow.ly/c0VOi


..." one Nation under God with liberty and justice for all."
Have a great day my independent friends!

The Key to Success

I read a quote by Stuart Wilde that makes you stop and think. Always ask yourself, when selling your idea or product; How high is my energy level on _________ subject. Here is his quote, "The key to success is to raise your own energy. When you do, people will naturally be attracted to you. And, when they show up, bill them!

High energy is attractive, but you cannot fake it. You must know what idea or product you are selling inside and out with all the benefits and you convey that excitement while asking questions. The questions, with excitement, will convey to the client that you have what they need, not that they need what you have. Features and benefits are all good, but if you go through your long launduary list of features and benefits, you are just doing a presentation. Questions, with the finding the concerns of the client and then your excitement of being able to help them is what you bill them for. Solve their problem, not yours.

Jerry W. Williams

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Know The Size Of Your Prospect

While consulting with a new client recently I was reminded that a new business person quoting  a seemingly high price is a scarry position to be in. All kind of thoughts will run through your head ... Can I cut my costs?... Should I price lower to get the business? ... Am I missing something? ...  You may know what I'm talking about.

In this case the business owner was approached by a national company to license his service. The company does not have a lot of business yet and could use a long term client. One of the challenges this business owner had to overcome was that to do what the prospect wanted, a license with a annual renewal was  needed to purchased by the business owner and to him the fee was large. The need to pass this fee on to his  client was where he was scared. After going over a lot of options, my client looked releaved because he understood that "size matters", when thinking about your prospective client, and that while thousands of dollars to you may seem big but to a national company, it may be petty cash.

We further talked about the sales presentation and that he should not be ashamed to present a profitable price for himself. To give him a little more peace about this huge yet scary opportunity, we asked what would happen if didn't get the business. He looked very peaceful when he responded that things would continue as they are for the present, but long term HUGE ideas are now flowing about how to explode his business (of which we will continue to work with him on).

The fear of failure, on securing the new business was not even a concern because of the new ideas flowing because of the opportunity and the fact that he had saught advise.

Jerry W. Williams

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