FTC to host workshop on lead generation | News | Dodd Frank Update

Generating leads while remaining compliant with consumer financial laws has been a topic of great interest in recent months.

The Federal Trade Commission (FTC) will be hosting a workshop focusing on the
growing use of online lead generation in various industries, including consumer
lending and education.

As explained by the FTC: “Lead generators identify or cultivate consumer interest in a product or service, and sell the consumer ‘lead’ information to third parties. For example, as consumers search
the Internet for goods and services, they may express interest in specific topics, such as educational programs, mortgages, or small-dollar loans, and submit their personal information to the lead generator. The consumer leads sometimes contain sensitive personal and financial information that may travel through multiple online marketing entities before reaching the desired
business.”

The workshop, titled “Follow the Lead: An FTC Workshop About Online Lead Generation,” is free and open to the public and will take place Oct. 30 at the Constitution Center on 400 7^th St. SW. The
FTC is seeking research, recommendations for discussion topics and requests for panelists. Such information should be emailed to leadgen@ftc.gov by Aug. 25.

The workshop will address issues such as:

How online lead generation works and its variations, depending of the
industry;

• What types of lead generation conduct may be lawful under the FTC Act’s
  prohibition against unfair or deceptive practices;
• Best practices for entities that generate and sell consumer leads; and
• How consumers can avoid unlawful.

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